Mehrabian model of communication, also known as the 7-38-55 rule, states that when we communicate about feelings and attitudes, message interpretation relies on three elements: Words (7%), Tone of voice (38%), and Body language (55%).

 Mehrabian model of communication, also known as the 7-38-55 rule, states that when we communicate about feelings and attitudes, message interpretation relies on three elements: Words (7%), Tone of voice (38%), and Body language (55%). 

Developed by psychologist Albert Mehrabian in 1967, this framework explains how we decode the emotional intent behind what others are saying

The Breakdown (The 3 V's)
Visual / Body Language (55%): 
Facial expressions, gestures, and posture. This provides the largest clue to a speaker's genuine attitude.
Vocal / Tone of Voice (38%): How the words are spoken—including pitch, volume, rhythm, and intonation.
Verbal / Words (7%): The actual words and vocabulary used to deliver the literal message. 
Core Principles
Communication of Emotion: The model was specifically designed to evaluate the communication of emotions and attitudes (like or dislike). It is not a rule for conveying factual information or objective data.
The Power of Incongruence: 
Mehrabian's experiments showed that when there is a mismatch between words and nonverbal cues (e.g., someone saying "I'm fine" with a harsh, angry tone and folded arms), people will believe the non-verbal delivery over the literal words. 
Important Context & Misconceptions
While highly popular in leadership and professional training, the model is frequently misunderstood. It is important to remember: 
Not Universal: 
It does not apply to all types of communication (like writing, presentations, or daily factual conversations).
Context Dependent: 
The 7-38-55 percentages were derived from specific, highly controlled laboratory experimental 
For a deeper dive into the original studies and applications, you can read more about it on the Wikipedia Albert Mehrabian Page or explore the MindTools Mehrabian Communication Model for practical career and leadership uses. 
MJF Lion ER YK Sharma 

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