Sustainable innovation merges environmental/social goals with business strategy by redesigning products, processes, and models for long-term impact rather than just short-term profit. It drives competitive advantage through circular economies, AI-driven efficiencies, and regenerative systems. Key approaches include incremental improvements, radical technology shifts, and collaborative, system-level thinking.
Sustainable innovation merges environmental/social goals with business strategy by redesigning products, processes, and models for long-term impact rather than just short-term profit. It drives competitive advantage through circular economies, AI-driven efficiencies, and regenerative systems. Key approaches include incremental improvements, radical technology shifts, and collaborative, system-level thinking. Key Aspects of Sustainable Innovation Definition: The intentional alteration of services, products, or processes to create long-term environmental and social benefits while ensuring economic viability. Drivers: - It goes beyond simple eco-friendly products, pushing companies to rethink their entire value chain to address climate change, resource constraints, and social inequality. Key Strategies:- Circular Economy: - Shifting from "take-make-waste" to reuse, repair, and recycling. Product-as-a-Service: - Moving from selling products to providing services, enhancing effi...